Like cause marketing, this cause branding strategy "is merely a cleverly disguised ploy to mask some of the fundamental problems for which the very same marketing forces are directly or indirectly responsible." Within this consumer context, commercial connotations are attached to ______.

Question

Quizplus · Accepted Answer

Cause branding often involves attaching commercial connotations to popular messages and practices of philanthropy, using these associations to enhance a brand's image, which can sometimes mask the underlying issues that these marketing efforts contribute to or fail to address effectively.

Like Cause Marketing, This Cause Branding Strategy "Is Merely a Cleverly