This article advances that the Campaign for Real Beauty is a cause branding strategy that merges messages of corporate ______.

Question

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The Campaign for Real Beauty is a cause branding strategy that aims to promote messages of corporate "concern and commitment for a cause" - specifically, the cause of promoting positive body image and self-esteem among women. The campaign was launched by beauty brand Dove, but has since been taken up by other corporate entities as well.

This Article Advances That the Campaign for Real Beauty Is