The transformation of the Olympics into a ______ event affects the authenticity of the athletes who literally embody the positive aspects of "Olympism"--the ideals that underpin the event and movement or, in more commercial terms, the meaning of the Olympic brand.

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The transformation of the Olympics into a media entertainment event has shifted the focus away from the ideals of "Olympism" and towards commercialization and profit. This can potentially affect the authenticity of the athletes who are supposed to embody these ideals, and may lead to a loss of meaning in the Olympic brand.

The Transformation of the Olympics into a ______ Event Affects