LuLuLemon Athletica, which specializes in athletic wear for women, recently launched a website featuring Ivivva, a new line of athletic and dance clothing for girls. Based on the information given in this example, what type of segmentation is LuLuLemon Athletica is using?
A) geographic
B) psychographic
C) demographic
D) core based

Question

Quizplus · Accepted Answer

LuLuLemon Athletica is using demographic segmentation by targeting a specific age group (girls) with its Ivivva line, differentiating its products based on age and gender.

LuLuLemon Athletica, Which Specializes in Athletic Wear for Women, Recently