What type of segmentation is a company that markets its breakfast cereal to children using to segment its markets?
A) psychographic
B) demographic
C) end-use
D) geographic

Question

Quizplus · Accepted Answer

The company is using demographic segmentation, which involves segmenting markets by age, gender, income, ethnic background, and family life cycle. In this case, the company targets children, which is a segment based on age.

What Type of Segmentation Is a Company That Markets Its