Which segmentation approach is most likely to help marketers quantify aspects of consumers' personalities and lifestyles to create goods and services for a target market?
A) psychographic
B) demographic
C) geographic
D) product-based

Question

Quizplus · Accepted Answer

Psychographic segmentation focuses on understanding consumers' personalities, values, attitudes, interests, and lifestyles. This approach allows marketers to create products and services tailored to the specific preferences and behaviors of their target market.

Which Segmentation Approach Is Most Likely to Help Marketers Quantify