VALS™ defines eight personality types that impact purchasing decisions. Which of the following set of traits is NOT part of the VALS matrix?
A) Achievers and Strivers
B) Experiencers and Survivors
C) Thinkers and Believers
D) Makers and Definers

Question

Quizplus · Accepted Answer

The VALS (Values, Attitudes, and Lifestyles) framework identifies eight consumer segments based on psychological traits and key demographics that drive consumer behavior. The segments include Achievers, Strivers, Experiencers, Survivors, Thinkers, Believers, and Makers, but "Definers" is not a recognized segment within the VALS typology.

VALS™ Defines Eight Personality Types That Impact Purchasing Decisions