What is the product-related segmentation of consumers that is based on the strength of their attachment and allegiance to their preferred products?
A) values and lifestyles
B) business-to-business
C) psychographic
D) brand loyalty

Question

Quizplus · Accepted Answer

Brand loyalty segmentation is based on the strength of consumers' attachment and allegiance to their preferred products, categorizing them by their loyalty to specific brands.

What Is the Product-Related Segmentation of Consumers That Is Based