In the process of market segmentation, what is the next step once market potential has been estimated?
A) forecast probable market share
B) determine potential sales
C) develop a marketing mix
D) seek strategies to meet the outcomes

Question

Quizplus · Accepted Answer

Forecasting probable market share is the next step after estimating market potential, as it helps in understanding the portion of the market that can be captured.

In the Process of Market Segmentation, What Is the Next