CoreLogix Inc. has segmented the market as per product usage rates. They have also developed the relevant profile for each of their segments. What would be the next logical step for them in this process of segmentation?
A) commit resources in developing one or more segments
B) forecast market potential
C) forecast probable market share
D) design specific marketing strategy

Question

Quizplus · Accepted Answer

After segmenting the market and developing profiles, the next logical step is to forecast market potential to understand the size and growth potential of each segment before committing resources or designing strategies.