What strategy is sometimes referred to as mass marketing?
A) concentrated marketing
B) macromarketing
C) undifferentiated marketing
D) differentiated marketing

Name: What strategy is sometimes referred to as mass marketing? A) concentrated marketing B) macromarketing C) undifferentiated marketing D) differentiated marketing
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Question

Quizplus · Accepted Answer

Undifferentiated marketing, or mass marketing, targets the whole market with one offer, focusing on what is common in the needs of consumers rather than on what is different.

What Strategy Is Sometimes Referred to as Mass Marketing