Why can an undifferentiated marketing strategy be considered efficient?
A) It serves the consumer better because the products offered are designed to meet the needs of a specific group of people.
B) It maintains control of short production runs.
C) It captures high profits in small segments of the market.
D) It supports mass production and promotion.

Question

Quizplus · Accepted Answer

An undifferentiated marketing strategy is considered efficient because it supports mass production and promotion, allowing a company to focus on a single product or message, thus reducing costs associated with customization and targeting specific market segments.

Why Can an Undifferentiated Marketing Strategy Be Considered Efficient