A marketer of a variety of meat products introduced Lunchables, a product specifically aimed at children. What strategy is the company using to reach its target market?
A) undifferentiated marketing
B) differentiated marketing
C) mass marketing
D) micromarketing

Question

Quizplus · Accepted Answer

Differentiated marketing is when a company creates campaigns that appeal to at least two market segments or target groups. In this case, the marketer is targeting children specifically with a product designed for their preferences, which is a form of differentiated marketing since they are tailoring their products to meet the needs of a specific segment of the market.

A Marketer of a Variety of Meat Products Introduced Lunchables