What are marketers who apply a positioning strategy wanting to do?
A) make their product look as much like the market leader as possible
B) emphasize a product's unique advantages
C) make sure they clearly outline the product's possible applications
D) talk to specific, known users of the product

Question

Quizplus · Accepted Answer

Marketers who apply a positioning strategy aim to emphasize a product's unique advantages to differentiate it from competitors in the minds of consumers.

What Are Marketers Who Apply a Positioning Strategy Wanting to Do