What does a positioning map demonstrate?
A) which companies use undifferentiated marketing strategies
B) what will remain constant through the entire product life cycle
C) how consumers view a product relative to competitive products
D) how to introduce a new product to the marketplace

Question

Quizplus · Accepted Answer

A positioning map, also known as a perceptual map, visually shows how consumers perceive a product in comparison to its competitors on various dimensions, such as price, quality, or performance. This helps in understanding the competitive landscape and identifying potential market opportunities or areas for improvement.

What Does a Positioning Map Demonstrate