What is a frequent flyer program used by an airline an example of?
A) segmentation by benefits sought
B) brand loyalty segmentation
C) psychographic segmentation
D) socioeconomic segmentation

Question

Quizplus · Accepted Answer

Frequent flyer programs are designed to reward customers for their loyalty to a particular airline, encouraging them to continue using that airline for future travel. This is a direct example of brand loyalty segmentation, where companies identify and target customers who demonstrate a preference or loyalty towards their brand.

What Is a Frequent Flyer Program Used by an Airline