The market segmentation process must consider the size and purchasing power of market segments.

Question

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Market segmentation involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. Considering the size and purchasing power of these segments is crucial to ensure that the targeted marketing efforts are viable and that the segments are large and affluent enough to be profitable.

The Market Segmentation Process Must Consider the Size and Purchasing