What interactive medium might help micromarketers boost the effectiveness of their strategy by tracking specific demographics and communicating directly to individuals who are most likely to buy that product?
A) customized direct-mail packages
B) the Internet
C) personalized telemarketing messages
D) fax marketing

Question

Quizplus · Accepted Answer

The Internet allows for the tracking of specific demographics and enables direct communication with individuals most likely to be interested in a product, making it an effective tool for micromarketers.

What Interactive Medium Might Help Micromarketers Boost the Effectiveness of Their