Which statement best describes differentiated marketing?
A) A company practicing differentiated marketing attempts to satisfy everyone in the market with one standard product.
B) As compared to undifferentiated marketing, differentiated marketing leads to lower inventory and promotional cost.
C) Differentiated marketing approach can appeal to a small company that lacks the financial resources of its competitors.
D) Differentiated marketing helps a company to diversify and reach new customers.

Question

Quizplus · Accepted Answer

Differentiated marketing targets multiple market segments with different strategies for each, allowing a company to diversify its offerings and appeal to a broader range of customers. This approach contrasts with undifferentiated marketing, which targets the entire market with a single strategy.

Which Statement Best Describes Differentiated Marketing