What strategy is a company using when they choose to focus its efforts on satisfying only one market segment for profit?
A) niche marketing
B) elimination marketing
C) undifferentiated marketing
D) designer marketing

Question

Quizplus · Accepted Answer

Niche marketing is a strategy where a company focuses its efforts on a specific segment of the market, aiming to satisfy the unique needs and preferences of that segment to achieve profit.

What Strategy Is a Company Using When They Choose to Focus