What positioning strategy would use the slogan "You don't pay more, you get more"?
A) price/quality
B) attributes
C) users
D) competitors

Question

Quizplus · Accepted Answer

The slogan "You don't pay more, you get more" emphasizes a combination of reasonable price and high quality, which aligns with the price/quality positioning strategy. This strategy suggests that the product offers superior value or quality compared to its price point, appealing to consumers looking for products that exceed their expectations without breaking the bank.

What Positioning Strategy Would Use the Slogan "You Don't Pay