Why are micromarketing techniques used?
A) primarily to sell services or other intangibles
B) to maximize revenue potential of large firms that have abundant financial resources only by mass marketers
C) for the sale of industrial goods by vendors only
D) to target very specific groups or individuals

Question

Quizplus · Accepted Answer

Micromarketing techniques are used to target very specific groups or individuals, allowing for a more personalized marketing approach that can be more effective in reaching and engaging a particular audience.

Why Are Micromarketing Techniques Used