Why would a company use a positioning map?
A) It is used primarily by companies utilizing undifferentiated marketing strategies.
B) IT can be used only for already successful products in the market.
C) It shows how consumers view a product relative to competitive products.
D) It outlines how to introduce a new product to the marketplace.

Question

Quizplus · Accepted Answer

Positioning maps help companies visualize how their products (or services) are perceived in relation to competitors, based on important attributes. This aids in understanding market positioning and strategizing accordingly.

Why Would a Company Use a Positioning Map