The information, analysis, and forecasts accumulated through the entire market segmentation decision process allow management to assess the potential for achieving company goals and to justify committing resources to develop one or more segments.

Question

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Market segmentation allows companies to identify and analyze specific groups within a market, enabling them to tailor their strategies to meet the needs of these groups more effectively. This process helps in assessing the potential for achieving company goals and justifies the allocation of resources to develop targeted segments.

The Information, Analysis, and Forecasts Accumulated Through the Entire Market