Micromarketers run the risk that they may spend too much time, effort, and money to reach a market that is too small and specialized to be profitable.

Question

Quizplus · Accepted Answer

Micromarketing involves targeting a very specific or niche audience, and while it allows for personalized marketing strategies, there is a risk of focusing on a market segment that is too small, leading to high costs without sufficient return on investment.

Micromarketers Run the Risk That They May Spend Too Much