When Chevy advertises that its Suburban truck is "Like a Rock," Chevy is positioning the Suburban according to a product class strategy.

Name: When Chevy advertises that its Suburban truck is "Like a Rock," Chevy is positioning the Suburban according to a product class strategy.
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Question

Quizplus · Accepted Answer

Chevy is using a symbolic or image-based positioning strategy by associating the Suburban with qualities of strength and durability, not positioning it within a specific product class.

When Chevy Advertises That Its Suburban Truck Is "Like a Rock