When is marketing research most likely to be contracted to an outside firm?
A) when the problem is well defined and clearly understood by the hiring company
B) when the project is being led by in-house personnel with marketing degrees
C) when the outside provider has the ability to do the work for a lower cost
D) when the outside provider has the latest technology

Question

Quizplus · Accepted Answer

Marketing research is often contracted to an outside firm when the external provider can perform the work at a lower cost, making it a cost-effective solution for the hiring company.

When Is Marketing Research Most Likely to Be Contracted to an Outside