What type of firm is a marketing research firm who contracts with clients to conduct complete marketing research projects?
A) syndicated
B) limited-service
C) full-service
D) customer-service

Question

Quizplus · Accepted Answer

A full-service marketing research firm is one that offers its clients a complete range of marketing research services, from defining the problem, developing a research plan, collecting and analyzing data, to interpreting and presenting the findings. These firms handle entire projects for their clients, unlike limited-service firms that specialize in one or a few steps of the marketing research process.

What Type of Firm Is a Marketing Research Firm Who