What term refers to the process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources?
A) situation analysis
B) informal investigation
C) exploratory research
D) interpretative research

Question

Quizplus · Accepted Answer

Exploratory research is the correct term for the process described. It involves discussing a marketing problem with informed sources and examining secondary data to gain insights or identify potential solutions. This type of research is often preliminary and helps to define the problem more clearly.

What Term Refers to the Process of Discussing a Marketing