Which statement best describes secondary data used in marketing research?
A) It is the data collected for a specific market study.
B) It provides richer and more detailed information compared to primary data.
C) It is usually collected and compiled by the investigator conducting the study.
D) It requires less time and is less expensive to gather.

Question

Quizplus · Accepted Answer

Secondary data refers to information that has already been collected and is available for use, often from previous studies, government reports, or online sources. This makes it quicker and cheaper to gather compared to primary data, which is collected directly by the researcher for a specific purpose.

Which Statement Best Describes Secondary Data Used in Marketing Research