After cost, the reliability and accuracy of the information collected by an outside organization is a major factor in the decision of whether to conduct a marketing research study internally or to use an outside source.

Question

Quizplus · Accepted Answer

The reliability and accuracy of information are crucial factors in determining whether to conduct marketing research internally or outsource it, as these aspects directly impact the quality and effectiveness of the research outcomes.

After Cost, the Reliability and Accuracy of the Information Collected