When entering a foreign market, care must be taken to ensure that product names and advertising slogans are translated correctly and do not cause misunderstandings among foreign consumers. What element of the international environment does this illustrate?
A) social-cultural
B) political-legal
C) economic
D) technological

Question

Quizplus · Accepted Answer

This illustrates the social-cultural element of the international environment because it involves understanding and adapting to the cultural norms, values, and languages of the foreign market to avoid misunderstandings and ensure effective communication.

When Entering a Foreign Market, Care Must Be Taken to Ensure