Which of the following is an advantage of foreign licensing over exporting?
A) access to the local partners' pricing
B) use of the local partner's distribution channels
C) capital investment in foreign country
D) slow entry into a foreign market

Question

Quizplus · Accepted Answer

Licensing allows a company to access the local partner's established distribution channels, making it easier to penetrate the market compared to exporting, where the company has to establish its own distribution channels or navigate foreign distribution systems.

Which of the Following Is an Advantage of Foreign Licensing