What is a company's first step toward successful global marketing?
A) to prepare an international business plan
B) to seek to license a foreign company
C) to enter into a joint venture with a foreign company
D) to establish marketing operations in a foreign country

Question

Quizplus · Accepted Answer

The first step toward successful global marketing is to prepare an international business plan. This plan outlines the company's strategy, objectives, and actions for entering international markets, ensuring a structured approach to global expansion.

What Is a Company's First Step Toward Successful Global Marketing