Dell is famous for its build-to-order computers; however, the company decided to sell prebuilt computers in China's retail stores. What is this a result of?
A) global marketing strategy
B) multinational marketing strategy
C) countertrade policy
D) multi-domestic marketing strategy

Question

Quizplus · Accepted Answer

Dell's decision to sell prebuilt computers in China's retail stores is an example of a multi-domestic marketing strategy, where a company adapts its products and marketing strategies to fit the needs and preferences of local markets.

Dell Is Famous for Its Build-To-Order Computers; However, the Company