What are alternative strategies from which international marketers can choose when selecting an appropriate product/promotion strategy?
A) product adaptation and dual adaptation
B) promotion adaptation and direct exporting
C) countertrading and product invention
D) global marketing and multinational marketing

Question

Quizplus · Accepted Answer

Product adaptation and dual adaptation are strategies where a company modifies its product or both product and promotion to suit different international markets.

What Are Alternative Strategies from Which International Marketers Can Choose