In order to gain access to some foreign markets, a firm may barter products rather than selling them for cash. What is this referred to as?
A) fair trade
B) product adaptation
C) countertrade
D) multi-domestic marketing

Question

Quizplus · Accepted Answer

Countertrade refers to the practice of exchanging goods or services for other goods or services rather than for cash, which can be a strategy for firms to enter or operate in foreign markets where currency exchange or repatriation of profits might be difficult.

In Order to Gain Access to Some Foreign Markets, a Firm