A North American company has created a North American product ad that includes the use of a handshake. The use of a handshake may be seen as offensive by some countries overseas, where the product is also sold. What will most likely occur?

Question

Quizplus · Accepted Answer

Promotion adaptation is likely because the company may need to change its advertising strategy (the promotion) in different markets to avoid cultural insensitivities, such as the use of a handshake, which may not be appropriate or well-received in all cultures.

A North American Company Has Created a North American Product