Both import/export and licensing strategies do not require capital outlays in the form of investment in the foreign markets that are being served.
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Q5: Firms often use more than one strategy
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Q144: Importing and exporting products is a low-risk
Q145: An exporter will sell domestically produced goods
Q146: Foreign licensing grants foreign marketers the right
Q147: Licensing has an advantage over exporting because
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Q153: Marketing abroad requires only one step: all
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