Changing promotion strategy without changing product strategy to meet the needs of a foreign market is called promotion adaptation.

Name: Changing promotion strategy without changing product strategy to meet the needs of a foreign market is called promotion adaptation.
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Question

Quizplus · Accepted Answer

Promotion adaptation involves modifying the promotional strategy or message to suit the tastes, preferences, or regulations of a foreign market, without altering the core product or product strategy.

Changing Promotion Strategy Without Changing Product Strategy to Meet the Needs