Extended problem-solving behaviour in the consumer market is the equivalent of a modified rebuy in the B2B marketplace.

Question

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Extended problem-solving behavior in the consumer market involves a high level of consumer involvement and a significant search for information, typically for complex or high-value purchases. A modified rebuy in the B2B marketplace, however, refers to a situation where a business has previously purchased a product or service but is looking to change some specifications, suppliers, or product requirements for a new purchase. These are different processes, with the former focused on individual consumer decision-making and the latter on organizational purchasing decisions.

Extended Problem-Solving Behaviour in the Consumer Market Is the Equivalent