Institutional buyers pose a challenge for marketers because of the diversity of their purchasing philosophies; B2B marketers must be flexible in order to meet the needs of the institutions.

Question

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Institutional buyers, such as hospitals, schools, and government agencies, often have diverse purchasing philosophies and requirements. B2B marketers must adapt their strategies and offerings to meet these varied needs, making flexibility a crucial aspect of their approach.

Institutional Buyers Pose a Challenge for Marketers Because of the Diversity