What products typically require high-involvement decisions?
A) inexpensive and rarely purchased
B) inexpensive and frequently purchased
C) expensive and relatively simple
D) expensive and complicated

Question

Quizplus · Accepted Answer

High-involvement decisions are typically associated with products that are expensive and complicated, as these purchases are considered significant by the consumer, often involving a lot of research and consideration before making a decision.

What Products Typically Require High-Involvement Decisions