Which term describes the situation in which people are likely to buy products they believe will move them towards their desired image?
A) their real self
B) their looking-glass self
C) their model self
D) their ideal self

Question

Quizplus · Accepted Answer

The term "their ideal self" describes the situation in which people are likely to buy products they believe will move them towards their desired image. This concept is based on the idea that consumers purchase items to help bridge the gap between their actual self and how they ideally want to be perceived.

Which Term Describes the Situation in Which People Are Likely