What does the post-purchase evaluation of the consumer decision process attempt to measure?
A) the selling success experienced by the vendor
B) the follow-up effectiveness of the firm
C) the consumer satisfaction with the purchase
D) the advertising influence on the purchase

Question

Quizplus · Accepted Answer

The post-purchase evaluation phase in the consumer decision process is focused on assessing the consumer's satisfaction or dissatisfaction with the purchased product or service. This evaluation helps determine if the product met, exceeded, or fell short of the consumer's expectations.

What Does the Post-Purchase Evaluation of the Consumer Decision Process