When is cognitive dissonance most likely to occur?
A) during the pre-purchase stage
B) if the product does not have the desired features
C) when there is a balance between attitudes, beliefs, and knowledge
D) as the cost and complexity of the purchase increases

Question

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The Answer of When is cognitive dissonance most likely to occur?
A) during the pre-purchase stage
B) if the product does not have the desired features
C) when there is a balance between attitudes, beliefs, and knowledge
D) as the cost and complexity of the purchase increases

When Is Cognitive Dissonance Most Likely to Occur