What is the process of applying a series of rewards and reinforcements to permit more complex consumer behaviour to evolve known as?
A) scaling
B) screening
C) shaping
D) shadowing

Question

Quizplus · Accepted Answer

Shaping is the process where rewards and reinforcements are used to gradually guide an individual towards a desired behavior. In the context of consumer behavior, it involves reinforcing actions that are progressively closer to the target behavior, allowing more complex behaviors to evolve over time.

What Is the Process of Applying a Series of Rewards