What term refers to purchase decisions that have a potentially high level of social or economic consequences?
A) low time and effort involvement
B) low-involvement
C) high-involvement
D) single-person involvement

Question

Quizplus · Accepted Answer

High-involvement purchases are those that carry a higher risk to the buyer if they fail, have a high price, and are highly visible to others, thus involving more time and effort in the decision-making process.

What Term Refers to Purchase Decisions That Have a Potentially