In a marketing context, what is the immediate or expected change in consumer behaviour that results from experience?
A) drive
B) script
C) perception
D) learning

Question

Quizplus · Accepted Answer

Learning is the immediate or expected change in consumer behavior that results from experience. It involves the process by which consumers acquire the purchase and consumption knowledge and experience that they apply to future related behavior.

In a Marketing Context, What Is the Immediate or Expected