What is a characteristic of the evaluative criteria used by consumers in the decision-making process?
A) It is set aside if the consumer finds a better means of making the purchase decision.
B) It identifies alternative brands for consideration and possible purchase.
C) It occurs during the first stage of the decision process.
D) It includes objective facts or subjective opinions about the alternatives.

Question

Quizplus · Accepted Answer

Evaluative criteria include both objective attributes (such as price, warranty, and service) and subjective factors (such as style, taste, and image) that consumers consider when reviewing alternative products or services in the decision-making process.

What Is a Characteristic of the Evaluative Criteria Used by Consumers